By applying retail best practices to retail branch environments, IBT help our clients create an engaging and compelling experience that builds consumer loyalty and drives tangible results. Merchandising is a critical component of creating this experience.

IBT’s merchandising expertise assists clients with forging an emotional connection with the consumer, creating a platform for launching and growing new and expanded products and services as well as development of signature elements that can be utilized throughout the facility for brand awareness. This approach examines both the tactical and strategic elements of a merchandising program, including:

• Efficiency – maximizing the impact of the merchandising within the branches
• Consistency – ensuring that the integrity of the brand is maintained irrespective of environment
• Flexibility – supporting the needs of different facility layouts, and to allow for seasonal or locally based campaigns
• Extendibility – providing easy modification to support new and updated product lines and services as they are developed
• Manageability – ensuring that merchandising programs are easily implemented, maintained, updated and managed at both the facility and corporate levels

Whether using digital, print or environmental media, IBT helps transform your branch into a powerful marketing tool.

Cheryl Swaim
Advertising and Communications Manager
Allegacy Federal Credit Union

Additional Resources

	2008 IBT Market Pulse Survey - Building Green
	Banking Strategies: Mission and Market Key to Branch Placement