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IBT helps Community Bank of Florida transform a vacant site into a vibrant, new full service branch in Lakeland, FL.
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IBT Announces “a la carte” Offering To Financial Institutions
Retail branch and performance solutions provider delivers needs-based products and services

ATLANTA, Feb 24, 2003
International Banking Technologies (IBT), a retail branch design/build and performance consulting company, has expanded it s product and service line to financial institutions by offering a la carte consulting, training and design/build services.

“Our decision to enhance service offerings into needs-based products was driven by market request,” said John Nicola, senior vice president of IBT. “It was a smart and natural progression for us. Clients have always relied on our industry expertise and knowledge about the best way to run an effective branch program. These are the enhancements our clients want.”

IBT segmented services include:
Consulting expertise that helps institutions improve sales and customer service results through focused performance boosting activities; Sales and Management Training programs that transform traditional branch environments into active sales cultures; and Design/Build services that provide needs-based interior design and buildouts for institutions moving into existing buildings or remodeling their current facilities.

Consulting
Dan Gick, senior vice president and manager of Lafayette Bank & Trust’s Retail Division enlisted IBT’s consulting services to revive his in-aisle program for their four in-store branches. “IBT’s recommendation was to begin having weekly calls with the whole staff and one of IBT’s consultants to help uncover the in-aisle challenges,” Gick said. “Each week we held a call to identify challenges that each branch faced. Once those issues were identified, the group was able to put together a “Smart Plan” for the coming week. This worked perfectly because it helped the staff address problem areas and identify and implement a solution.”

Sales and Management Training
According to Karen Minghine, senior vice president, corporate in-store banking manager for Charter One Bank’s Eastern New York division, “IBT has taken a proactive approach to its business and transported it into our traditional branch offices. Over the past year, we contracted with IBT to train our traditional branch employees in the same sales techniques that were taught at our in-store branches. Our in-store bank personnel learned specific techniques to handle the sales operation effectively, and we wanted to replicate those proven methods in our brick and mortar branches.”

Design/Build
Troy Hall, senior vice president of Telhio Credit Union contracted with IBT for a design/build project for Telhio. Its goal was to combine the branch layout to best use its technology and member service representatives (MSRs). “We wanted to reinforce to our members that the physical branch facility was just one component of our delivery network. When we conceptualized the “blended” branch, we envisioned MSRs interacting with members through a video screen, telephone and a pneumatic tube. IBT helped us realize our vision in the design/build process. We had MSRs in the lobby with tables and comfortable chairs, similar to ones at a home versus the traditional branch environment look and feel. IBT helped us reinforce our branch theme: ‘Anything you can do here, you can also do from home.’”

IBT Senior Vice President of Sales, John Nicola, said, “We anticipate our clients will notice the enhanced and expanded delivery of service. We have already seen a marked improvement in their sales and productivity, and we are committed to helping institutions with their performance and branch facility needs—whatever they are. These new services are some of the many ways we demonstrate our commitment to serve our customers.”



"From the signing of the lease to the opening of the branch, the entire process took less than 60 days. IBT was able to drastically reduce the construction timetable without sacrificing the quality of work. IBT was instrumental in helping us secure this location and has surpassed our expectations with their excellence of design, construction and training."

Dale Roberts
CEO
PrimeWay Federal Credit Union


Additional Resources

2008 IBT Market Pulse Survey - Building Green
Banking Strategies: Mission and Market Key to Branch Placement