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Flagstar Partners With IBT
IBT Creates Innovative, One-of-a-Kind Branch for Flagstar Bank's Entrance into Meijer's

ATLANTA, Nov. 10, 2004
Partnering with IBT, a leading retail bank design and consulting company, Flagstar Bank of Michigan, opened 2 new branches in October. The new banking centers are located inside Meijer supercenter locations in Plainfield, Michigan and Cascade, Michigan.

IBT provided architecture and design/build services for Flagstar’s first store-within-a-store branches, addressing the distinct needs of customers on-the-go. “We created a unique design that provides customers ease of use, convenience and efficiency while shopping,” says IBT Senior Vice President of Creative Solutions, Greg Gray. To achieve that outcome, each location is highly automated and features an interactive kiosk, a full service ATM as well as a cash dispensing ATM. The design not only offers convenience, but point of sale merchandising and information on product offerings and services.

Flagstar branch inside Meijer store Click image for larger view

“The success of Flagstar’s in-store banking centers is paramount in their retail distribution strategy, “ said David Pool, Executive Vice President for IBT. “Their new in-store locations will allow Flagstar to escalate their expansion in the Grand Rapids area, increasing their visibility and attracting new customers.”

According to Gary Burkart, First Vice President and National Advertising Manager of Flagstar Bank, “The in-store concept works well for us in that we can open new branches quickly and serve customers as well as potential customers conveniently. We look forward to a continued and successful relationship with both IBT and Meijer supercenters.”


About Flagstar Bancorp
Flagstar Bancorp (NYSE: FBC), which has $12.2 billion in total assets, is the second largest banking institution headquartered in Michigan. Flagstar operates 103 banking centers in Michigan and Indiana and home loan centers across the United States. Flagstar is one of the nation's leading originators of residential mortgage loans.

About Meijer
Celebrating 70 years in the retail business, Meijer is a family-owned and operated grocery and general merchandise retailer operating 159 stores throughout Indiana, Illinois, Kentucky, Michigan and Ohio.

 

"IBT helped us create an environment that is welcoming, engaging and distinctive. The feedback from our customers about the redesigned branch has been very positive and we are pleased to offer our community an exceptional banking experience."

Ricky Ray
CEO
Exchange Bank


Additional Resources

2008 IBT Market Pulse Survey - Building Green
Banking Strategies: Mission and Market Key to Branch Placement